9th step for a successful restaurant / pub – Name & Logo
Back to all posts Finally we arrived at the last step. In this step, you should choose a name and logo for your business that expresses its values, vision and personality. Both the name and the logo are the cornerstones of your business, usually the first thing customers see. A well-designed logo and name can grab people’s attention. Of course, we won’t be able to […]
8th step for a successful restaurant / pub – Story
Back to all posts Storytelling is a way to connect with other people, because we as human beings like stories. Think about it, reading a book, watching a film or even listening to music is all about storytelling. All of these are huge industries in the word. That’s the power of stories, people can relate […]
7th step for a successful restaurant / pub – Personality
Back to all posts In the previous steps, we have already talked about the importance of the relationship with your customers. Professionals often compare the relationship between companies and their customers to that of a couple. This is no coincidence, it is because people are emotional beings, regardless of what we are talking about. Think back to when […]
6th step for a successful restaurant / pub – Positioning & Differentiator
Back to all posts Having a good restaurant or pub is great, but what if there are many great restaurants and pubs in your area? Well, that’s less great, but it doesn’t mean you should close your business. As we already mentioned in the previous step it’s very unlikely to have no competitors at all. […]
5th step for a successful restaurant / pub – Competitors
Back to all posts Almost every business in the world has competitors, and chances are you do too. In this step your job will be to get as many information about them as you can, this is essential for the next step. There are three different types of competitors: Direct Competitors Direct competitors are […]
4th step for a successful restaurant / pub – Mission & Plan
Back to all posts In the previous step, you successfully defined your business’s vision, now you know what and when you would like to reach. That’s great, but if I want to be driving a Lamborghini in three years’ time, it doesn’t mean I will. And that’s where the plan comes in. Your vision has to become your mission, you mission […]
3rd step for a successful restaurant / pub – Vision
Back to all posts Define and share your vision As an entrepreneur, you have to make decisions day by day, and the destiny of your business and also of your employees depends on your decisions. But there is a question, how could anybody make good decisions without a goal? That’s why it’s important to define a clear vision. […]
2nd step for a successful restaurant / pub – Audience & Buyer Persona
Back to all posts Identify your Audience It’s important to accept, that your business is yours, but it’s not for you. Your business has to serve your customers and not you. It’s simple, your business has to be very customer oriented. As an entrepreneur you have to make decisions based on customer needs. It may be difficult […]
1st step for a successful restaurant / pub – Purpose
Back to all posts The first thing we can agree on is that there is no “silver bullet” for a successful restaurant, pub or any other types of business. If somebody told you a magic trick to get a ton of clients, they probably lied to you. Building a successful business is not easy and there is […]
